I used to be a music lawyer and I was a bit of an authority (for a while) on sampling and sample clearance in the early ’90’s. Then I ran a bunch of dance labels and worked with a lot of electronic artists. I have cleared a lot of samples but I have released way […]
Continue readingWant to know the state of the music industry right now and where it’s headed? Want to know what some of the sharpest marketing minds in the world think are the things that matter in the future of music? If so, I’d take the time to read this presentation from J. Walter Thompson. These people […]
Continue readingI’m very short of tech skills! That’s an issue today as I need to make sure that I don’t fall foul of the overnight Facebook Fan Page SSL changes. If I do, come tomorrow, parts of our Fan Page will be disabled. Maybe yours will too? It made me think that it’s worth bearing in […]
Continue readingIf you want to learn how to use YouTube, it would be nice to learn from the people at YouTube themselves. You already know that every musician can benefit from having a lot of video on YouTube, whether it’s traditional videos, lyric videos, simple videos of audio against a sleeve image or backstage/rehearsal footage. You […]
Continue readingYou may well have heard about this guy – Jonathan Mann. Most likely it’s for his song about the iPhone 4 antenna that’s had well over a million hits on YouTube. He set out on January 1st 2009 to write a song a day and upload it to YouTube – and he’s stuck to it. […]
Continue readingWhat if you could track every play of your music on radio or TV, anywhere in the world….in real time? What could you do with that information? Would it make a difference to your music marketing and promotion efforts? And, what else might you learn if you had this information? Well, you’re about to find […]
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