In ‘Part 1’ we looked at why you should be building a mailing list of fans and some of the basic ways of going about that, both online and at gigs. This second part is a look at what options you have in setting up your mailing list, in which will decide that it must […]
Continue readingI just read about this minisite that Devo put up a few days ago and tweeted it, but thought I ought to leave a permanent post about it and just give a little more detail. It’s a brilliant piece of online music marketing. Why? Well, it’s a perfect example of fan acquisition, engagement and selling. […]
Continue readingWe are beavering away behind the scenes – updating our MySpace book, finishing a book on the use of Facebook for musicians, and, most excitingly, a site revamp and the full-on ‘how to make it’ year long course. Honest! I was writing a section of that today and thought I’d use that thought process to […]
Continue readingI saw the email below quoted earlier today in Bob Lefsetz’s Mailbag round-up. This isn’t on his site – you get it if you are on the mailing list. You know I love Bob’s perspective on the state of the industry and I often tweet his posts (I strongly recommend that you sign up to […]
Continue readingI have unashamedly stolen this from Frank Kern – a much respected internet marketer – who put it on his blog a few days ago. I’m not going to apologise too much as I felt that the content of the video is so applicable to the people who read this blog that it’s worth having […]
Continue readingSo, another year comes to an end – and, for us, the first year of our blog and our efforts to spread a little of our hard earned wisdom and expertise in the music business. We feel that we started well when we launched in March but tailed off in the last four months -but […]
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