In this first post you’ll learn how hundreds of thousands of brilliant, talented and dedicated musicians condemn themselves to failure by not embracing the awesome power of the basics of online marketing.

The simple truth is that learning and applying two fundamental principles of marketing to your music career can transform your chances of achieving your goals.

A website designed to build an email list of fans becomes the foundation on which you can realise your ambitions.

Read this post first and be inspired to transform your career.

This is the post that shows you exactly what to do.

When you’re ready to get started, this post sets out the steps you need to follow to get your own website for your band launched.

You’ll be surprised how easy it is to take this first step after following our ‘over the shoulder’ tutorial that takes you through the process of buying a domain and hosting and then installing WordPress to have your artist website online in no time and for a lot less than you’d expect.

This post explains our advice on choosing a domain name for your musician website, explains what hosting and WordPress are and how to purchase and set them up.

This is where you lay the first building block for your music success.

With your band website live, you’ll want to understand what the WordPress system that you’re using can do.

How can you customise it to look exactly how you’d like?

What are the options for choosing existing professional band website templates?

What’s the difference between posts and pages and is a ‘one-page’ layout better for musicians than a blog page layout?

What’s a widget and how should you use them?

All of this and more is covered in this video and post along with detailed diagrams and graphics that detail the layouts we recommend for maximum effectiveness for all musicians.

With your band website build under way, now is the time to start using it to collect the emails of fans and potential fans.

You can do this before you’ve finished building your website whilst you’re considering your overall band website design.

But first, you’ll need an email software system and you’ll learn how to use this effectively to collect the emails of potential fans by using a ‘Squeeze Page’.

In this video and a detailed step-by step post, you’ll learn exactly how to purchase and set up the email software that we recommend and you’ll make sure it’s ready to connect to your Squeeze Page

Your fan email list is up and running and now all you have to do is connect it to your Squeeze Page.

In this post and video you’ll learn one simple method for creating your Squeeze Page and how to connect it to your Aweber fan mailing list.

This post also adds further detail to the process of capturing emails of potential fans and delivering an ‘exclusive’ package of music (and other goodies) to them.

In addition you’ll learn about various different types of Squeeze Page and how to maximise the number of fans that join your band mailing list.

Once a potential fan has joined your mailing list, there’s a few steps you’ll want to take to welcome them.

Setting up the first welcome email in your email software does that, but also allows you to get to grips with the idea of emailing your fans and you’ll learn how to use the recommended software.

From there you can build an autoresponder sequence that deepens your relationship with your new fans, drives engagement and identifies superfans.

In this post we show you how to create a band email address using your new band website.

It’s a simple thing but having an ‘official’ email address for your band or for each member of your band is a small but empowering step in becoming a successful professional artist.

This is the shortest and simplest post in this whole tutorial series, but don’t skip it.

You want your fans to email you and you want them to interact with you on a personal level – using this band email address is how that will happen.