I recently discovered this blog which is well worth a long and considered trawl through. Not only do I respect Vergel’s music and his knowledge of and immersion in all things techno, but his thoughts on online promotion and other aspects of modern music marketing are really insightful and to the point. His latest blog post about why […]
Continue readingOne of the problems involved with effective social networking and online promotion as a musician is the amount of time it takes. If you have a profile on all the relevant sites, and update your shows and news on relevant listings sites then you’ll slowly find yourself spending more and more time online and less […]
Continue readingLast week in the UK, the International Live Music Conference took place, at which 1000 attendees from 57 countries debated the health of the live sector. It is, as it turns out, in very rude health. One speaker delivered an amazing fact, something that we all probably thought was coming. Live music revenues in the […]
Continue readingWhat’s the best way to get the attention of a music industry executive when sending in a demo? Read this to find out.
Continue readingIs MySpace still as effective and as essential for musicians as it was a few years back? My honest answer is ‘yes’. I think it has passed its most dominant moment, but I actually do think it’s now more important than ever in the part that it plays in your career and promotion of that […]
Continue readingJust pointing you to something else to check out. Seth Godin is a web leader who talks and writes on all aspects of permission marketing, web 2.0 and god knows what else, but he has a particular interest in the music industry. You may well already have heard of him. He has just given an interview to […]
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