All Posts by Ian

You’re Not in a Band – until you’re in a Band!

Apologies for the distinct lack of posts over the last month or two. Rest assured that we are working very, very hard to get to the next stage of what we’re hoping to achieve with the site. With that will come very regular blog posts and emails to subscribers and a lot, lot more usable […]

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Hope for the DIY musician – Adam Young & Owl City show the way

I wanted to stick up a very quick post to bring hope to aspiring artists, yet also hammer home once again our core argument. Maybe we’re finally getting to the time where a few artists really can break ‘big time’ without the record company machine, thanks to their own online efforts. Maybe. Adam Young – […]

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How to promote music online – practical examples and theory

A Guest Post by Bas Grasmayer To the readers of the Make It In Music blog, I would like to present my paper looking into some of the best practices of the online promotion of new music releases. The paper identifies trends at play in the online practices of music promotion, looks at five different […]

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