All Posts by Ian

Online Music Marketing – the Devo Way

I just read about this minisite that Devo put up a few days ago and tweeted it, but thought I ought to leave a permanent post about it and just give a little more detail. It’s a brilliant piece of online music marketing. Why? Well, it’s a perfect example of fan acquisition, engagement and selling. […]

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Can you see clearly enough to stab yourself in the back?

We are beavering away behind the scenes – updating our MySpace book, finishing a book on the use of Facebook for musicians, and, most excitingly, a site revamp and the full-on ‘how to make it’ year long course. Honest! I was writing a section of that today and thought I’d use that thought process to […]

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